For companies

After over a decade of directing sophisticated in-house trademark practices for high-profile Fortune 500 companies, Ken can offer a wealth of front-line experience in dealing with the opportunities and challenges that your company may face in this area.

These include:
    • Trademark Creation: Crafting new trademarks, logos and slogans for optimal availability, strength and protection.
      • Clearance: vetting new marks, logos, creative works, advertising and marketing collateral to ensure that you can use them with less risk of challenge by others, both in the US and overseas.
        • Registration : Filing and prosecuting trademark, copyright and related applications to maximize your legal protections, and addressing obstacles that government offices may raise to registration.
          • Disputes: Addressing, resolving, managing and/or (where necessary) fighting infringement and other disputes that may arise over intellectual properties, both offensive (against others) and defensive (by others against you). Ken has handled a broad range of trademark, copyright, domain name, right of publicity, trade secret and even moral rights conflicts, and lectured on how to achieve optimal outcomes.
          • Brand Crises: Managing unexpected, high-visibility issues that may grab media attention and threaten your company's reputation. Ken has worked behind the scenes of potential brand crises to structure legal and communications strategies, deal with courts, government and media representatives, frame issues and contain potential damage. Ken has spoken at several major legal conferences about best strategies in handling brand crises, particularly those arising from or threatening a company's brand and marketing efforts.
          • Acquisition: Preemptively acquiring, licensing or addressing others’ potentially conflicting rights in properties that you want to use.
          • Trademark Use: Best practices for using your trademarks and properties in a manner that will enhance their legal strength.
            • Compliance: Ensuring that your company is following best practices in the IP area to protect your own valuable assets and respect the rights of others.
              • Strategic Initiatives: Innovative marketing techniques are emerging rapidly out of new web technologies, from commerce in virtual worlds to customization programs for mass-market goods. Ken has worked with major clients to build intellectual property protection into the design of such initiatives to ensure that rights are strengthened as popularity grows.
                • Licensing: Negotiating optimal transactions for new channels by which to market your brands, works and products.
                  • Trade secrets: Devising and enhancing programs to ensure that your proprietary information is thoroughly protected, and to safeguard against the risks of unsolicited submissions from others.
                    • Domain Names: Devising effective domain name registration strategies to protect your identity globally, and resolving disputes over domain name rights.

                    Ken also conducts                     in-house education programs to educate your employees and ensure that they act to strengthen your intellectual property rights - and steer clear of others - in their daily practices.

                    Ken has also built several extensive                     intranet web sites for companies to serve as a permanent in-house employee resource on IP issues, and is recognized as an expert in this area.

                    Legal Notices